Gerard Dawson

Edtech Copywriter

I help education companies drive more leads and usage by telling better stories at every step of their funnel.

"Gerard just gets it. It’s super easy to work with him and he’s super efficient. His creative copywriting skills are refreshing. As a CEO, a talent like Gerard makes my job easier."
- Udit Agarwal, CEO & Founder, NextWaveSTEM

"Gerard helped Outschool level up our content strategy for 3+ years. From managing our blog content to producing performance-focused copy, he used qualitative and quantitative data to inform every creative decision. I am grateful to have Gerard on our team during our rapid growth!"
- Bianca Bianchi Saven, Product Marketing Lead, Outschool

"Gerard helped me update and re-define the boring, out of date copy on my website, replacing it with clear, concise copy designed to motivate action!He has insights and understanding that only someone with authentic experience can provide."- John Sowash, Founder of

50+ episodes

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I launched, hosted, and produced The EdTech Startup Show podcast, an interview format show featuring executives from Donors Choose, BloomTech (Lambda School), Kaplan, and many more.

"Gerard is a high-output, clear writer and strong critical thinker.Gerard was able to step in and contribute from day one. He immediately understood our product and the problem we were solving for customers. He quickly created high-impact, compelling copy we used to market our product. And he produced a significant amount of work in a short timeframe without requiring much oversight.I strongly recommend Gerard for any writing or copywriting-related project."- Brad Schiller, CEO of Prompt

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My Substack: Life Itself

Over 2000 readers subscribe to my thoughts on carving your own path through lifelong learning.

"Gerard helped Maplewoodshop revamp its messaging to schools via a one day session. The project was complex but Gerard did his homework and came not only ready but loaded with valuable insights and recommendations that went beyond just copywriting."- Mike Shloff, CEO & Founder, Maplewoodshop

Why Work with Gerard Dawson?

EdTech Copywriter Marketer | Former Teacher

I've worked with fastest-growing EdTech companies to help them improve their messaging and produce better content to reach their business goals. Don't hire a generalist contractor or agency who doesn't understand your market. Do it right the first time.

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